Custom wordpress website design & build

Focused Marketing.

Focused Marketing, a Brisbane-based boutique marketing agency, were celebrating 14 years in business. During Writing & Co owner, Casey Arden’s time at  Focused Marketing they began to get more website development work and soon realised that their own website did not reflect their knowledge and skill in website design.

The owner of Focused Marketing was very apprehensive to design a new website after the time, cost and stress of the old one. After putting her mind at ease, Focused Marketing soon began work on refereshing the colour pallet ready for the build.  

Setting up and building on WordPress, using the Divi theme and builder, Casey jumped straight into designing a clean and professional website.

The challenge initially lay in the correct use of their brand colours as they were five bright primary colours. Having looked into other designs, Casey decided to only use ‘pops’ of the brand colours throughout the website – a button here and a hover there, would reveal a pop of bright colour to add interest to the minimalist design.

While the original copy was still used, as the website was now much larger, Casey added copy to the additional pages ensuring she matched the tone and style.

Ensuring SEO best practices throughout, including meta descriptions, images, linking to various websites and videos, assisted in imporving their search engine ranking.

After the launch, Focused Marketing was able to proudly showcase their work and knowledge with a website that was unique and housed their extensive case studies, testimonials, blog posts and webinars.

Contact

Email: hello@writingandco.com.au    Located: Brisbane, Queensland.  ABN: 56 424 493 731

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